Making participation in a loyalty or engagement program contingent upon customers using only one given payment vehicle is a thing of the past.
Cashback rewards have gained a reputation as the “king” of loyalty rewards.
Building customer loyalty is not something that can be done overnight.
The concept of simplicity is gaining more traction as the COVID-19 pandemic exacerbates cognitive overload.
Loyalty programs for small businesses often fail to sustain the interest of customers.