Give Customers Options: Why Companies Should Adopt a Multi-Tender Model
Making participation in a loyalty or engagement program contingent upon customers using only one given payment vehicle is a thing of the past.
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Do Cashback Rewards Inspire True Customer Loyalty?
Cashback rewards have gained a reputation as the “king” of loyalty rewards.
What Small Businesses Can Teach Us About Building Customer Loyalty
Building customer loyalty is not something that can be done overnight.
Simple Loyalty Programs: Not As Simple as You Think
The concept of simplicity is gaining more traction as the COVID-19 pandemic exacerbates cognitive overload.
Inspiring Creativity in Loyalty Programs for Small Businesses
Loyalty programs for small businesses often fail to sustain the interest of customers.
