multi tender service

Give Customers Options: Why Companies Should Adopt a Multi-Tender Model

Making participation in a loyalty or engagement program contingent upon customers using only one given payment vehicle is a thing of the past.

cashback rewards

Do Cashback Rewards Inspire True Customer Loyalty?

Cashback rewards have gained a reputation as the “king” of loyalty rewards.

building customer loyalty

What Small Businesses Can Teach Us About Building Customer Loyalty

Building customer loyalty is not something that can be done overnight.

simple loyalty programs

Simple Loyalty Programs: Not As Simple as You Think

The concept of simplicity is gaining more traction as the COVID-19 pandemic exacerbates cognitive overload.

Inspiring Creativity in Loyalty Programs for Small Businesses

Loyalty programs for small businesses often fail to sustain the interest of customers.

hotel loyalty programs

Why Are Hotel Loyalty Programs Embracing Daytime Rooms?

Recently, hotel chains like Marriott and Hilton announced the latest way to earn points and perks from their hotel loyalty programs: daytime rooms.

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