Programs that reward customers for purchases and other behaviors have been around for quite a while.
“Lovemarks” are brands and services that people know and love. In marketing circles, lovemarks are seen as ways to establish what is called “loyalty beyond reason.”
More cities have been reported adopting small business loyalty programs to promote local establishments.
Rewards programs are long standing assets in the Quick Service Restaurants (QSR) industry.
Subscription services have been on the rise long before the pandemic hit.