Reaching for a Better Way to Reward Customers for Sharing Data
Programs that reward customers for purchases and other behaviors have been around for quite a while.
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Lovemarks or Consumer Habits?
“Lovemarks” are brands and services that people know and love. In marketing circles, lovemarks are seen as ways to establish what is called “loyalty beyond reason.”
The Rise of City-Sponsored Small Business Loyalty Programs
More cities have been reported adopting small business loyalty programs to promote local establishments.
McDonald’s and Burger King: Going Beyond Rewards Programs
Rewards programs are long standing assets in the Quick Service Restaurants (QSR) industry.
The Best Subscription Services Build Relationships
Subscription services have been on the rise long before the pandemic hit.
Why New Year’s Resolutions for Business and Customer Relationships Fall Short
As 2021 begins, most people and most companies have already formulated their new year resolutions.