Management Team

mike ribero

Mike Ribero

Chief Executive Officer

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George Northup

Chief Operating Officer

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Rob Vance

Chief Technology Officer

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Patricia Johnson

VP, Business Development

Senior Operational Advisors

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Lisa Hayashi

Senior VP of Marketing, Safeguard Cyber


“Marketers hold the keys to the customer experience but are driving with blinders on. The Reach Loyalty Marketplace provides the data and visibility necessary to enable a better experience between consumers and brands.”

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Howard Schneider

Co-founder, Managing Partner, Metzner Schneider Associates


“Once, merchants knew their customers personally. 20th Century mass marketing destroyed those relationships. Loyalty programs tried to re-connect, but failed to evolve. Now it’s time to re-invent marketing as a reciprocal partnership between consumers and brands.”

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Renowned Advisors

Andy Sriubas


MD of Telecom Media & Technology IB at JPMorgan

“I spent more than 25 years advising and raising capital for every conceivable model across tech, media and telecom; with a focus on transforming traditional businesses. Loyalty is one of those areas badly in need of reinvention. I don’t know of any other company that is redefining customer loyalty as boldly as Reach.”

Mike Lynch

3 Emerald Marketing

Head of Sponsorships, Visa

“REACH redefines the brand-consumer relationship by providing companies with a platform to establish a true, mutually rewarding partnership with their customers. During my time at Visa, I saw the kind of loyalty and benefit that this sort of partnership delivers.”

Kip Knight

Operating Partner
Thomvest Ventures

President, H&R BLOCK VP Marketing, eBay CMO, Taco Bell

“In my 40+ year career, working in 64 countries, I have observed how companies need a new perspective on building the consumer-brand relationship. I believe that the REACH Loyalty Marketplace is just what companies need to rebuild consumer trust.”

Jennifer Leuer


President, Experian General Manager,

“My work with top financial services companies has taught me that consumers desire trust with brands. If they trust a brand, they will build a relationship. REACH understands these realities and assists brands with truly prioritizing customer interests.”

Bob Pearson

Advisor Global Engagement
U.S. Department of State

Vice Chair, W20 Group
VP Communities & Communications, Dell

Robert Apatoff

Executive Director
Kellogg School of Management

Chief Marketing Officer,
Allstate President & CEO,
Rand McNally VP Marketing,

“Over 30+ years of creating and observing consumer marketing, I have seen that the conventional approaches to the brand-consumer relationship have not progressed to match the speed and complexity of the marketplace. Reach’s Loyalty Marketing is a huge step in the right direction for brands and consumers alike.”

Dr. Victoria Romero

Chief Behavioral Scientist
Next Century, CACI International

Senior Scientist,
Charles River Analytics

“In all my experience dealing with behavioral and brain sciences, I’ve learned that humans need connections and relationships. In the case of consumers, they want a beneficial, symbiotic relationship with the brands they choose. As a consumer myself, I am glad that a platform like Reach has taken on the challenge of reinventing the current model of customer loyalty. With Reach, I believe companies can rebuild the strained relationship between brands and consumers.”

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Brand Advisory Collective

Jessica Burns

VP of Brand Marketing & Creative,

Tia Cummings

VP Marketing, Walker & Co. Brands

Erin Everhart

Director of Digital Personalization,

Pablo Henderson

VP Marketing, Equinox Hotels

Joe Rago

Director of Digital Innovation,
ULTA Beauty

Abhi Vyas

Director of Digital Personalization & Analytics, Verizon Wireless

Jessica Williams

Senior Director of Global Brand Innovation Marketing, VISA

Kathryn Wong

Associate Director of CRM,

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